Google Ads and Yandex Direct at Best Soft are paid clicks that land on a page we control, with conversion tracked to a form or call. We do not sell “first page on Google” as a guaranteed ads package.
What we run
- Search campaigns in the languages you actually serve
- A landing URL that matches the ad (package, service, or quote form)
- Conversion: form submit, call, WhatsApp — written in the scope
- Negative keywords so you do not buy US-state “Georgia” or junk queries
- Monthly USD report: spend, leads, not vanity CTR alone
Google, Yandex, Bing
Most commercial traffic in Georgia is Google. Yandex still matters for Russian-speaking buyers. Bing is included when the budget justifies a third account. Each engine has its own campaign; we do not paste one keyword list into three panels.
Landing pages
Ads waste money on a homepage that talks about everything. We point ads at the restaurant package, the clinic site, or the quote form. If that URL does not exist yet, we build it in the same quote.
Billing
Media spend stays in your ads account. Our management fee is USD on invoice. You keep the account if the retainer ends.